law firm marketing
It's easy to see the competition in any industry. Lawyers are competing with each other and law firms are trying new ways to stand out among their competitors, but we can help! We will market your firm online so that you get more clients - without breaking a sweat.
Use a Search Engine Funnel to Attract New Clients
Own Your Leads - 0% Commission to be Paid
Increase Traffic to Your Website with SEO
Maximise Conversion Rates with Landing Pages
Generate Leads for Specific Legal Services at a Consistent Cost-Per-Lead
Get up to 500 Extra High Quality Leads Per Month
how we do it
Landing Page Development
We use landing pages to maximise conversion rates from marketing campaigns. We build all our landing pages using Unbounce. We are an Unbounce agency partner with over 400 published landing pages live at any one time.
With the On-Page, we are looking at all the technical elements on your website that affect SEO such as page titles, meta-descriptions, H1 tags and more. We ensure everything is optimized as well as it can be for Google to understand & rank it.
Google Ads Set Up & Management
We chose what search terms we wish to target and then upload Ads into Google to show against those terms. So when people do a search, they see the ad, they click it and it takes them to your website. For most of our clients, Google Ads is their number 1 source of all new customers/clients.
For the off-page SEO, we are building links from a variety of websites as in-bound links are one of the biggest factors in how a website ranks. We avoid spammy links that can have negative effects, and source links from a wide variety of sources.
Local SEO via Google My Business
Google My Business is a free tool that allows us to share your law firm with the world.We use Google Maps to list your law firm’s location. It includes a lot of information like hours, phone number and website. This will help people find your business easily when they are searching for it in the future.
At the start of a project we identify 10-20 target keywords we wish to rank for, then we use an SEO tool to tell us the current positions these keywords have for certain searches. Over time, we should see the keywords gradually climb up the rankings onto page one. This kind of report is called a ‘Position Report’ and we send this report weekly.
Managing Partner at JMR Solicitors
Like a breath of fresh air both in relation to our PPC and SEO campaign. We have worked with Cato Marketing for just over a month now and find them to be extremely knowledgeable, personable and always willing to help. I would recommend without hesitation.
Managing Attorney at Lehrman Beverage Law
Cato Marketing are superb. They understand online marketing very well, and have a tremendous ability to explain how all the pieces fit together. They are efficient, clear, helpful and highly effective. They have greatly improved our online marketing capabilities in just a few short months, so we are getting many good leads per day. They are thoroughly professional and a delight to work with.
Managing Director at McCay Law Limited
Cato Marketing have been working with my firm for over a year now and have been excellent at developing new leads for our business. I would definitely recommend (but not to my competitors ;-) .
Founder at Muldoon Britton
I would certainly recommend Cato Marketing. Cato Marketing's input has transformed our business.