Law firms, lawyers, and legal professionals are always on the lookout for new ways to get clients, but what are some of the best ways of doing so online?
Well, one of the most successful methods is by using Google ads, which if set up correctly, can be a great way of generating leads by targeting and reaching people in the area of law you practice. Alternatively, Search engine optimization, or SEO, is another powerful tool that can be used to broaden your company’s visibility online by improving where your site or blog ranks for various terms, such as the services you offer.
Let’s take a look at a few of the best ways to market your law firm online:
1. Using Google My Business
Google My Business is a free tool that is often overlooked by businesses online. Not only does it allow you to share your law firm with the world but it also puts you on the map locally, and we mean that both figuratively and literally! Thanks to Google Maps' convenient design,
you can list useful information such as your contact details, physical location, hours of operation and website/s for those who are looking for your kind of law firm.
2. Using SEO
SEO is all about making sure that when people type in certain terms or words into a search engine, your website is one of the first on the list; it is an incredibly efficient way of generating new leads.
As it stands, more than 50% of all traffic is driven organically rather than by sponsored search and studies have shown how important it is to feature as high up the Google search rankings as possible. Did you know that people are ten times more likely to click on the first result than the tenth? Or that less than one per cent of people click on results that are on the second page?
Every place counts and as your SEO rankings are not determined through financial means (i.e. higher advertising spend), it really pays off to have an effective strategy in place to maximise your position in the organic rankings.
For legal companies, it’s incredibly important to rank for specific words related to products and services offered by companies, so potential clients can find you first.
3. Using Google Ads
The other side to Google is paid ads, also known as Google Ads. With these, you can choose the search terms, countries or areas you want to target, making sure that those particular people will see your ad at the top of Google’s results when they search for your terms.
Google Ads are a great way to show your website to people looking for the specific legal services you offer but are ‘pay to play’ and pit you against other companies who are also targeting your search terms.
So how does it work? Well, when people see your ad and click on it, you are charged and pay a variable amount per click. Usually, this is in the $1-$3 range but can be more expensive in areas such as personal injury where the competition is higher. Most law firms that run Google Ads typically spend between $1,000 to $5,000 per month on them.
How much can you expect to pay overall per lead?
The goal of any marketing campaign is to generate new leads for your business, but as we all know, cost per lead is an incredibly important metric when it comes to judging the success of a campaign.
The good thing about Google Ads is that they come with a wealth of data to analyse and learn from, letting us see exactly what kind of results they generated and for how much. For example, if a company has a $1000 per month advertisement spend and in one month received 13 calls or 20 form submissions, we know that 33 people reached out as a result and the spend yielded $30 per lead. In the legal sphere, that isn’t bad at all, especially considering many legal firms buy leads directly for $100+ each.
If you want to get more new leads for your law firm, then Google Ads and SEO are the best options. These two advertising methods will help you generate a steady flow of qualified prospects who could potentially become clients. In order to start using these techniques effectively, contact us today so that we can begin formulating an effective digital marketing plan that includes both Google Ads and SEO strategies tailored specifically for your business needs. We’ll work with you every step of the way in creating a great strategy that gets results.