The biggest challenge for any new law firm is getting new clients. This problem can be solved by using digital marketing to get your law firm in front of people who need legal services.
At Cato Marketing we recommend three main methods to generate legal leads for whatever specific legal services you provide. These methods are: SEO, Google Ads and Facebook Ads.
With SEO & Google Ads, it is all about having your website show towards the top of the first page of Google when someone is performing a relevant search. So for example, let's say your law firm is a personal injury law firm in Atlanta. If you were properly using SEO and Google Ads, every time someone conducted a search in Atlanta for "Personal Injury Lawyer" or "Work Accident Attorney" they would see your law firm show twice in the results. Your firm would show in the organic/free results of Google thanks to the SEO (Search Engine Optimization) and it would also show as a paid ad at the top of the results (see image below):
No matter what your legal service is, there are probably 10 or 100 or 1000 people a day searching for your service in your city. So if you show twice using SEO & Google Ads it's very possible your website could receive 20-50% of that daily traffic. So if you get for example 50 site visitors a day, and your website has a conversion rate of 10%, that would mean you would be getting 5 inbound enquiries for the specific legal service you perform, every single day!
As well as using search engines, it can be very helpful to run ads on social media such as Facebook.
This is very effective when you have a legal service people can benefit from, but they may not even be aware of it. So for example if you are trying to drive sign ups for a class action law suit, it can be very effective to put Facebook Ads in front of people who match the right demographics to sign up.
At Cato Marketing we have worked with law firms across the UK & USA and through using Google Ads, SEO & Facebook Ads we have helped our clients grow to record revenues. Contact us today to find out how we can help your law firm grow online.